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Company Name
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Phoenix Communications Inc.
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Establishment
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November 15, 1996
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CEO
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Duk-young, Kim , Ryuichi Irisawa |
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Head Office
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Glass Tower, 946-1, Daechi-Dong, Gangnam-Gu, Seoul, Korea
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Capital
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12,500 million Won
(Number of shares outstanding: 11,875,000
Par value: 1,000 Won)
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Listing Date
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August 1, 2003
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Market Capitalization
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60 Billion Won (As of December 31,2007) |
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Number of Employees
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170(As of December 31,2007) |
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In 1996 Phoenix Communication, Inc. (PCI) has been established as a joint
venture with Dentsu, the world-largest advertising company in terms of
innovation, and experience as well as its volume. Since the beginning, PCI has
adapted advanced marketing strategies of Dentsu to cope with diverse consumer
needs in Korea .
In Korea, advertising industry is one of the most competitive markets, which
has been led by a few of major in-house agencies for a long time. Nonetheless,
PCI has survived and even grown due to the mission of “Presenting Total
Marketing Solutions that can ensure a successful consumer response”. By
following this motto, PCI expanded its billings to 220 billion won in 2007.
For the success of brand, PCI presents integrated marketing communication
programs as a part of Total Marketing Solution. These programs combine events,
sports marketing, and other special sales promotion programs, besides
traditional media - television, radio, newspapers and magazines.
With this comprehensive approach, PCI has many outstanding clients with a broad
range of products including KT, KTF, SAMSUNG Electronics, HAITAI Confectionery
& Foods, Nestle, and SAMSUNG Securities.
By exploiting the global expertise of Dentsu, PCI will also expand its business
area to other parts of Asia, while localizing advertising programs fit to each
local market. To attain strong growth in these markets, we will continue to
invest in people and technological systems needed for expert analysis of
international and local programs.
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18:07
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| Current Price |
2,230 |
| Change |
▼
15
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| Change(%) |
0.67%
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| Previous Close |
2,245 |
| Trading Volume |
29,900 |
| KOSPI |
1,391.17 |
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| [KT-Mega TV] |
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